Bark to Leverage Neuromarketing Technology in marketing campaigns |
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| 29 October 2009 |
COPENHAGEN, DENMARK, 29 October 2009 – Bark Group Inc. (“Bark”) (OTCBB: BKPG), an award-winning, multi-national European advertising company today released information about the revolutionary neuromarketing technology it will be using in future marketing campaigns.
Through its strategic alliance with brain research company Mindmetic, Bark is developing neuromarketing research technology that can interpret and decode people’s emotional responses when they are presented with different communication messages.
Researchers show videos to participants and gauge their reactions by tracing eye movements, detecting reactions in the skin, and measuring reactions and the cortical region of the brain, which plays a key role in memory, attention, awareness, liking, and pre-and post consciousness. Through use of sophisticated measurement devises and algorithms, the technology captures, processes, and interprets brain activity to reveal true emotional responses to marketing stimuli. This enables marketers to zero in on exactly which images, colours, sounds, and words elicit which emotional reactions in consumers.
Bark leverages this research and uses it in its marketing campaigns, giving it a scientific edge on the competition, and further ensuring the efficacy and success of if its campaigns, by delivering more impact for less spending.
CEO for Bark, Anders Hageskov says, “Marketers have long known that thoughts and feelings drive consumer behaviour. With this advanced neurotechnology, we are leveraging science to target the emotional reactions that advertisers wish to arise in their consumers.”
About Mindmetic
Mindmetic is revolutionizing market research by revealing true emotional reactions in consumers. The company develops hardware and software for neuromarketing research, and is among the leading companies in the world within its industry. Bark has participated in development of Mindmetic’s products and utilizes its science-based technique for gauging audience response to produce more effective advertising campaigns.
For more information about Mindmetic and its ground-breaking technology, visit www.mindmetic.com.
About Bark Group Inc.
Bark Group Inc. is an award-winning, multi-national European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark’s objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements; projected events in this press release may not occur due to unforeseen circumstances, various factors, and other risks identified in a company's annual report on Form 10-K and other filings made by such company.
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