BARK GROUP INC
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Business Model
Bark sets itself apart from the competition with its integrated approach to communications.Bark sets itself apart from the competition with its integrated approach to communications.

In the traditional marketplace, client marketing needs are met through services from traditional advertising agencies, media agencies, and digital communications providers. Bark provides an integrated communications solution that combines all three under one roof, with fluid campaign management from start-to-finish, guaranteeing cohesive and masterly planned and executed campaigns. Furthermore, all campaigns will be underpinned with cutting edge-scientific research that gives Bark insight into the conscious and sub-conscious effects of messages on the human mind. This scientific insight helps ensure the efficacy of Bark’s cutting-edge marketing campaigns.

With Bark, deciding between an East coast or a West coast communications agency is a thing of the past – As Bark has a presence on both coasts as well as in Europe, it can incorporate the communications not only in regards to media and platform, but to tone of voice correlated directly to fit the customer group whether its for west or east coast or for customers abroad.

  
Strategic Approach
Services
Scientific Leverage
Revenue Streams
Aggressive Expansion
Acquisition Strategy
 
BARK TO LEVERAGE NEUROMARKETING TECHNOLOGY IN MARKETING CAMPAIGNS
05/01/2010
COPENHAGEN, DENMARK, January 5, 2010 – Bark Group Inc. (OTCBB: BKPG), an award-winning, multi-national European advertising company, today released information about the revolutionary neuromarketing technology it will be using in future marketing campaigns. Through its strategic alliance with brain research company Mind... <read more>
BARK GROUP INC to finalize Letter Of Intent with Swedish Media Company in Stockholm
15/12/2009
COPENHAGEN, DENMARK, December 15, 2009 – Bark Group Inc. (“Bark”) (OTCBB: BKPG), an award-winning, multi-national European advertising company, announced today it has finalized negotiations for a Letter of Intent with a Swedish media company based in Stockholm that expects to reach revenues of US$20 million in... <read more>
BARK PARTNERS WITH MINDMETIC IN NEW FIELD OF NEUROMARKETING
08/12/2009
COPENHAGEN, DENMARK, December 8, 2009 – Bark Group Inc. (“Bark”) (OTCBB: BKPG), an award-winning, multi-national European advertising company, is pleased to announce its partnership with Mindmetic, a brain research company that develops neuromarketing research methods. Mindmetic is developing neuromarketing... <read more>
CITY OF COPENHAGEN HIRES BARK
17/12/2009
COPENHAGEN, DENMARK December 17, 2009 – Bark Group Inc. (“Bark”) (OTCBB: BKPG), an award-winning, multi-national European advertising company, is pleased to announce that it has signed on the City of Copenhagen as a new client. The City has hired Bark’s digital team to design a new sub-site for its mun... <read more>
BARK STRENGTHENS STRATEGIC ALLIANCE WITH BRIGHTHOUSE
10/12/2009
COPENHAGEN, DENMARK, December 10, 2009 – Bark Group Inc. (“Bark”) (OTCBB: BKPG), an award-winning advertising company, today announced it is collaborating with Brighthouse, the world’s leading ideation corporation and Center for Soulful Excellence. Based in Atlanta, Georgia, Brighthouse is a creative c... <read more>
BARK PARTNERING WITH GLASSBOX TO IMPROVE ROI ON DIGITAL CAMPAIGNS
03/12/2009
COPENHAGEN, DENMARK, December 3, 2009– Bark Group Inc. (“Bark”) (OTCBB: BKPG) today announced that it has formed a strategic collaboration with Glass box ApS (“Glassbox”), a company that specializes in analyzing effectiveness and profitability of digital marketing campaigns. Glassbox is able to g... <read more>
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